Lugares de Mccann / Places by Mccann

Buscando promover el uso del condón y evitar el contagio del VIH, HIV Foundation y AIDS Council de Finlandia lanzaron una nueva campaña creada por McCann Helsinki llamada Places (Lugares).
El objetivo fue mostrar lo peligroso que es tener sexo con un desconocido sin proteción, porque valgan verdades uno nunca sabe quienes han estado en ese "lugar" antes que uno.

Looking for promote the use of condoms and prevent the spread of HIV, the HIV Foundation and the AIDS Council of Finland has made a new campaign created by McCann Helsinki called Places. 
The objective was to show how risk is to have sex with a stranger without protection, because you really never know who have been in that "place" before.